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KMID : 0665420040190060678
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Korean Journal of Food Culture
2004 Volume.19 No. 6 p.678 ~ p.690
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A Study on the Food Purchasing Status through On-line.Off-line Food Market
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Cho Eun-Jung
Han Young-Sil
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Abstract
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This study was implemented to offer materials for the activation of On-line food shopping mall though census about purchasing food. A percentage of people who had accessed to On-line food shopping mall was 53.8%, and who had an experience of purchasing food at the On-line sopping mali was 18.9%. The number of food purchasing in On-line food market is 1~3 times(67.7%). It is general that an amount of food purchase is less than 100,000 wons. And the health assistant food is the most interesting item followed by Meet, Special products like a laver and mushroom, and an anchovy. in purchasing food at On-line market, customer thought that the confidence and the freshness of food are important because customer can’t choose a product directly. In the future of food purchase using On-line shopping mall, 38.1% of people show their intend of purchasing at the mall. People who had experience of food purchase though the Internet have more positive view about repurchase than ones had not.
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KEYWORD
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On-line.Off-line food Market, On-line.Off-line food shopping mall
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